“Mining Diamonds was created because the Black community has been underrepresented and discredited in America and we want to give them the tools they need to be financially successful. It’s about making something out of the pressures that we face on a daily basis.” - BET

A certain type of pressure makes diamonds. Another type of pressure makes great hustlers, artists and entrepreneurs – and rapper/music executive Jim Jones is a shining example of that. After 25 years in the music business, Jim approached UnitedMasters about creating a podcast that interviews entrepreneurs and CEOs from all types of businesses to share insights about how they got to the top. I served as Executive Producer, leading the build of a custom set and managing production through COVID to bring this vital programming out to the world.