“ESPN has always covered the intersection of sports and culture, and music plays a key role in that. We’re looking forward to strengthening that connection through this new collaboration with UnitedMasters.” - Jimmy Pitaro

ESPN has always had some of the most prominent sonic real estate in television via partnerships with the NFL and NBA and flagship shows like SportsCenter and First Take. They engaged with UnitedMasters in search of new ways to engage a younger audience.

Together we’ve built a pipeline from our emerging artist base to ESPN and its entire broadcast and digital portfolio, providing artists opportunities and viewers a new reason to tune in or follow/like/share.