“With $70M from Alphabet, UnitedMasters replaces record labels” - Techcrunch
When trailblazing advertising executive and music mogul Steve Stoute wanted to get back into the music business, he did so in a big way: securing $70M in funding from Alphabet and Andreeson Horowitz to create a technology platform that would create a new model for independent creatives. I joined the team before launch to build and scale a hybrid creative/production team that could execute on UM’s brand marketing needs and service its brand partners.
“16-Year-Old Rapper NLE Choppa Turned Down a $3 Million Record Deal to Partner With UnitedMasters.” - Billboard
We quickly gained traction with innovative content marketing and a strong social media presence aimed at the emerging artist community. The industry took notice when we signed Memphis teenager NLE Choppa, then the hottest prospect in the world, as he fielded multimillion dollar offers from major labels.
“UnitedMasters is creating the framework for what future iterations of the music industry can look like. Providing artists with the ability to easily distribute their music, no matter where they are, is an important step in that direction.” - Music Business Worldwide
UnitedMasters quickly gained traction in the industry as we brokered a groundbreaking partnership with the NBA and continued to break top young talent. We then released our app, making us the first music distribution platform that allows artists to release music directly from their phone.
“Steve Stoute has an offer he thinks any musician would be crazy to turn down: You get to keep all your money, and own your work.” - Bloomberg
UnitedMasters continues to grow. We now have nearly 1 million artists using the platform globally, continue to innovate through our technology platform, our creative services and our brand partnerships, and have built a community across our social platforms unlike any other in the music space. Follow us on: