“Music and basketball were always an important part of my life. I think what Steve is doing at UnitedMasters is amazing. If I can help put these talented artists with NBA 2K then it’s all come full circle to music and ball for me." - Kevin Durant

People have always discovered new music through video games. Taking this dynamic to new heights through cutting edge technology, UnitedMasters built a partnership with the most culturally relevant gaming franchise on earth to open a direct pipeline from our artist community to the in-game soundtrack.

Together we launched a global contest that garnered over 10,000 submissions. Steve Stoute and Kevin Durant personally selected the winners, bringing an entirely new layer of cultural relevance to 2K within the music space. UM Artist Fourtee reacted upon hearing the news said, “Honestly, it was an out of body experience. It felt unreal, but thank God I have really high expectations for my music.”