“TikTok’s big UnitedMasters deal is the way forward for creators looking to secure their bag.” – TechCrunch

In 2020 the hottest social network on earth became the hottest music discovery platform on earth, and it didn’t go to a major record label to productize its influence, it came to UnitedMasters.

Together we’ve created a native feature within the TikTok app that allows creators to distribute their original sounds directly through UnitedMasters to streaming platforms such as Spotify and Apple Music, allowing them to find new fans and new revenue streams.

Our partnership was announced in August 2020 and the UnitedMasters x TikTok integration was officially launched in November 2020.